Marketing

Lists are a Better Idea Than Publications

We would all be so much better off if we used lists instead of publications

Photo by Charisse Kenion on Unsplash

I am not a fan of Publications.

Consider that your post can only be in one publication, but could be in hundreds or even thousands of lists. Consider what that does for discoverability.

For example, I have a list “Good Stuff From Other Authors”. When I read a post that I think is exceptional, I add it to that list. Let’s say it was one of your heart-warming posts about, oh, let’s just say Labrador dogs.

Let’s assume that my opinion of your piece is shared by another author. Let’s say it’s shared by many other authors. Each of them has public lists where they add your story. Some of them are lists about pets, some about dogs, some specifically about Labradors, some are for touching stories. Your stories chances of being seen will have increased markedly over being put in one single publication.

Discoverability magnified

People who are interested in any kind of pet may see your story. People who only care about Labradors might. People with no particular interest in dogs at all may find it in that “Touching Stories” list.