The desire for beauty is instinctual because it is an indication of health, but a good part of it is learned. I was raised by women who wore very little and often no makeup, so I tend not to like heavy makeup. My family was thin, so robust people aren’t automatically attractive to me.
However, my family was also smart, witty, and fun loving, so those traits can overcome everything else.
But would all that be true had I been raised by different people? I don’t know.