This is a one-two punch to Intel and every user of stock Android chips who can't control the OS, the chip design, and the hardware.
And then the big roundhouse punch with the Mac Pro.
It's almost scary. If I were a competitor, I'll be gathering my engineers right now and asking how the eff we are going to fight this. Few are big enough to do it. Google could, Samsung, maybe Huawei? But will they?