APPLE
Why Use Apple Card, Apple Pay and Their Not So High Yield Savings Account?
It’s more than you might think
When I worked at an Apple store after retiring, I’d often try to introduce my customers to Apple Card. Most immediately rejected my sales pitch. Their body language was definite, with some even holding up a palm to push away any further discussion.
I get it. It seems like everywhere you shop, the store wants you to sign up for their branded credit card. Usually there are worthwhile benefits attached to using that card in that particular store, but how many cards do you want to have to keep track of? I understand why people resisted.
Yet, I wasn’t pushing the card because Apple wanted me to. They did want salespeople to try to get those signups, but I realized that the Apple Card really is a better card, even when you aren’t buying from Apple itself. That was true then, and it just became even more true with the recent introduction (in the U.S.) of their High Yield Savings account.
Oops. It’s not so much of a high yield. At this writing, it’s 4.15% APY, and there are many others that pay more. But don’t give me that back off palm just yet.
